You are online and connected, so in the interests of providing you with some useful information about the online world, I thought I’d share a podcast (and video) that I listened to recently. This is taken from a really useful free resource website called “I Love Marketing” which is run by Joe Polish and Dean Jackson. I know that marketing isn’t everyone’s thing… but don’t forget that I run a small business and also work with many clients that run small (and large) businesses… and these guys have some really good ways of helping understand marketing, so that we all waste less time wasting each other’s time and get to what we all actually want (or need). As someone that did a Business Studies Degree with a specialism in Marketing, albeit many years ago, I can genuinely say that these guys provide information that can be implemented – its practical and it works.
Anyway, episode 189 of the I Love Marketing podcast or the video (here) is really worth spending your time. I tend to listen to podcasts at 1.5x speed, which saves some time and remains clear. Joe interviews Marc Goodman, a guy with a new book (yes ok, something to promote) all about the near future of technology. We think we’ve seen an explosion of things to save time, learn and so on… online, but he argues its nothing to what is coming… and with it there is a price – the need for much better understanding of security and the possible flaws in your own technology at home or work, which are exposing you to possible crime. The podcast or video is a reasonable length, but well worth your time.
Of course if you run a business or are in a marketing role, then I’d certainly suggest you check out Joe and Dean’s website and podcasts. They are an engaging pair with a wealth of great ideas and invaluable experience. The podcast can be found on itunes here. I’ve been listening to I Love Marketing for some time and hope that by sharing this you, if you are a marketeer or business owner, also get some really useful ideas from it. You can check out Joe’s bio page here and Dean Jackson here.
You may have seen the news that the Apple corporation have just posted the largest profits for Q4 in history. Apple is an enormous company, worth around $640 billion. At the end of 2013 Apple had a market capitalisation value (the value of the company based on the price of issued shares) of £302 billion…which at the time was about 2.2% of the total US market (£13,304 billion)… or to put it another way 14.6% of the UK market (then worth £2,057 billion)…. to give this some context the market capitalisation of Greece was £20 billion…. so back in 2013 Apple was worth 15 times more than Greece.
The results of Apple for the last quarter of 2014 saw profit of £11.8 billion. That’s profit. So one has to ask, what does Apple do that others don’t either as corporations or nations?…. and hence the obsession that many have with Steve Jobs. Much of the profit was due to the sales of the iphone – all 74.5million of them sold in the last quarter!… good to feel unique eh?
Many businesses will look at Apple with considerable envy, the more thoughtful will reflect on what they do to create such loyal customers…. perhaps a few lessons for the politicians too.
Sometimes, I probably stray a little too far from financial planning stuff within this blog, but that’s largely due to the fact that the clients I work for and wish to attract are people that have similar values to mine. As I have said before, if we are to work together, you may as well discard the glossy marketing and get a feel for who I am… after all there is so much more to both my clients and me than “money”. Anyway, on Saturday night I was part of a small crowd that was warmly welcomed to the home of the Kubrick’s who are generous advocates of local arts (the family of the late Director Stanley Kubrick) to support the launch of a new musician – Hope, my god-daughter.
Hope is only 15 and as you might imagine is still at school whilst making time to learn, practice and write new songs. Who knows if she will have a successful career in music, at this point she’s just having fun and seeing where it may lead. Hope’s parents are some of my closest friends since student days, and sadly her father Toby died of cancer some years ago in 2006 which was the first time that I had experienced the loss of someone close to me of my age. As close friends, Toby and his wife Kym were people that also helped me in the early days of my career, acting a little as practice guinea pigs for my evolving advice. He was also the first client that I had to make a claim for against a critical illness policy. Unfortunately Hope and her older brother have both been diagnosed with the same causal disease (MEN Type 1). This isn’t an appeal, I’m just helping to draw a little attention to her first EP, produced by a new small record label called Jacket Records which should you like can be bought at any digital music store for a few pennies and the largest store (itunes) link is here. She has a website – which you can also find out more information, her first track is called So Much More… I know her dad would have been very proud.