What’s on the menu?
The administrators will now attempt to salvage the business, though the restaurant business is particularly fickle with diners generally leaving once there are signs of trouble. It isn’t possible to tell if the business was run well or not, whether it was a sign of the times or over ambitious. We all know that Jamie’s culinary skills are rather good, and his brand is everywhere – or at least wherever cookery books and items are for sale. His fame and subsequent fortune all resulted from the initial “Naked Chef” series.
Running any business can be stressful at times, or even constantly. Running a large restaurant empire where control can quickly evaporate, is a stress that I certainly would not wish to take on. There are very few people that could. Jamie Oliver made a very good go of things, opening Fifteen, his first restaurant in 2002. He is only 44 and it has been an incredible 17 years. Many entrepreneurs can withstand major setbacks, but not all. I do hope that he manages to reflect on his accomplishments rather than the final “failure” once the last orders have finally been taken.
Sadly, lots of jobs are at risk, let’s hope that the administrators can get things back into shape. The Jamie Oliver Restaurant Group Ltd operates 25 restaurants across the UK, including 22 under Jamie’s Italian brand, in addition to Jamie Oliver’s Diner at Gatwick Airport, Barbecoa and Fifteen London.
Bookings at the Jamie Oliver Cookery school have been cancelled, gift vouchers for cookery school or restaurants and Groupon vouchers are being reviewed by the administrators, but in short, it doesn’t look good if you do and the use by date may become rather irrelevant. I for one hope that they manage to turn this around and that Jamie continues his relentless mission to help us all eat better. He has been a genuine inspiration to hundreds of jobless young people starting with his Fifteen restaurant in 2002. I wish him well.
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