Google review – it ain’t sexy

Jemima Thomas
Dec 2025  •  1 min read

Google review – it ain’t sexy

I’m afraid this now may seem like ‘old news’, but we’re going to keep asking!

As one of our past Spotlight contributors pointed out ‘people would rather talk about their sex life than their financial life’ and so knowing this, we understand and accept that recommending us isn’t easy.

We know it’s hard for you to make a referral, we are keen to provide you with a variety of ways to do this that are less ‘blatant’. One way you can do this is to spend a few moments of your time providing a Google review. It’s a small, yet strong and effective way to help us and our Team here. It’s potentially a risky one from our perspective – we can’t edit what you say about us, but ultimately, we trust our clients (you) and are confident that our services are of a high enough standard that would reflect positively in Google review form! If you’d rather not add any comments, you can still provide a review by simply rating us with stars!

Please note that if your comments or ratings include any ‘negatives’, we will be in touch privately to see whether there are any changes we can make.  It is always our aim to make your experience and relationship with us better. As ever, we want to improve what we do and how we do it and to ensure that our services are ‘five star’ (the Google stars are simply a nice touch to reaffirm that we are doing a great job for you!).

We also have a section in our website called “Refer Us” (found here) which provides you with a sense of the sort of people we work for.  Dominic is keen to continue growing the business and ensuring that consistent advice is provided by all our advisers (a growing team designed with a long-term view in mind). In short, we have capacity and want to help more people like you.

We hope you have a wonderful Christmas filled with joy and warmth. Thank you for being a part of our community—your support is truly appreciated!

Google review – it ain’t sexy2025-12-17T15:56:04+00:00

Setting Sail for (un)Chartered Territory

Daniel Liddicott
June 2025  •  2 min read

Setting Sail for (un) Chartered Territory

Throughout my time at Solomon’s, learning has been one of my primary objectives. When first starting on the journey of becoming an adviser (which now feels like a lifetime ago) this was, of course, an absolute necessity. To ‘learn the ropes’, so to speak.

“Learning the ropes” is a phrase that has its origin in sailing. Each sail has its own set of lines (or “ropes”) and knowing which rope did what was crucial for managing the ship effectively. Sailors had to know this to perform their duties successfully, becoming familiar with the vast and complex network of rigging used to control the ship.

We often talk about having “different levers to pull” when considering your financial plans and the best options available to you. Taking pension income as an example, pulling one lever i.e., taking income by one method can have a vastly different outcome from using another method. We help you navigate your way through the complexities of income tax laws to help to keep your financial plan on course.

Anyway, I digress…

Advisers are always learning. Not least due to the many alterations to regulations and tax law that seem to occur with each passing Budget, but also to continually improve and build upon our knowledge. I have now begun a new journey – the journey to become a Chartered Financial Planner.

This, as before, entails a whole new set of exams and accompanying textbooks that would be fit to anchor the Icon of the Seas cruise ship (no sails on that one!). As you might expect, the process is not a quick one. I am anticipating the exams taking two years to complete at a minimum.

Fortunately, my thirst for knowledge has not waned and embarking on this voyage has been something that I have been keen to do since originally qualifying as an adviser. Some would say that I am a glutton for punishment but, thankfully, the thirst for knowledge appears to be a common trait amongst the wider adviser crew.

No more ships or sailing puns, I promise!

Setting Sail for (un)Chartered Territory2025-06-26T09:46:58+01:00

Ready for new peaks

Matt Loadwick 
Oct 2024  •  2 min read

Ready for new peaks

Joining a new business is always a significant life change; filled with anticipation and, of course, some anxiety. Having joined Solomon’s as a trainee financial planner, I’m looking to follow the path which Dan has successfully navigated, in switching professions for a career in financial planning.

A geography graduate from Newcastle University, my career to date has seen me specialise in transport and development planning, through which I sought to satisfy an innate desire to improve society; in this case by helping to make places and spaces better for the people who use them.

Undertaking what is a fairly sharp turn in my career, it would be fair to say that the levels of excitement, anticipation, and yes, anxiety, were amplified. However, my experience so far has been fantastic, thanks to the warm welcome I have received and the generous support provided daily by each of my new colleagues. From day one, the team at Solomon’s has ensured that I am integrated into the company culture; encouraging me to share my insights in team meetings, whilst always being there to help with any questions, of which there have been many at this stage!

A little about me; a proud northerner and good listener who likes to connect with people, my motivation for starting a new career in the financial services industry stems from seeking opportunity to make better use of my people skills; to help individuals realise their life goals through financial guidance, and to further increase my breadth of knowledge – all things I am really looking forward to.

I was born and raised in Poynton, a small town located just outside of Manchester, on the edge of the Peak District National Park. Growing up there inspired my love of hiking and cycling in the countryside; undoubtedly had some influence over my love of alternative rock and indie music (for which Manchester is a real wellspring); and is also reflected in my favourite sports teams – Sale Sharks RUFC, Stockport County and Manchester City (before the oil money made them “everyone’s favourite team to hate”).

Since joining the firm, I’ve had the chance to see first-hand the positive impact that good financial advice can have on the lives of our clients at a variety of key life stages. The initial learning curve has been steep, but rewarding, as I do my best to soak in as much as possible from the incredibly knowledgeable team here. It’s a process I’m thoroughly enjoying. I’m eager to build my knowledge and skills further to grow within this fantastic team, and ultimately contribute to helping our clients achieve their life goals.

Ready for new peaks2024-10-25T11:50:16+01:00

New client surge?

Dominic Thomas
June 2024  •  3 min read

New client surge?

We are expecting and ready to meet with lots of new clients. Our premises in Cobham are perfect for quiet, confidential and tranquil client meetings. There is ample parking and decent coffee!

This is perhaps just as well since a recent report by Investec Wealth has revealed that nearly 60% of investors are looking to get advice. This is for a variety of reasons, but nearly 30% are expecting to do so within the next 12 months and a significant proportion have over £250,000 of investments.

By and large, most are seeking advice about retirement, but a not-so-insignificant 20% reported that they simply don’t have time to manage their own investments. Whilst I welcome the opportunity to meet with them, I fear that many will be expecting to find a magician rather than a financial adviser as they may have left good planning somewhat late in the day.

Of late, I have growing experience and awareness of the problems that many face as they age. Memory isn’t quite what it was and we are seeing more people with concerns about Alzheimer’s. Many of us will have some experience of this already and sadly many will do so in the future. There are considerable issues for your finances and ensuring that you have your ‘ducks in a row’ is of key importance.  As is having the right team around you; providing what you need.

As we age, we invariably become increasingly aware of the importance of relationships, much more so than anything else; but these are loaded with a lifetime of baggage. Spending time on the things that are important (what you actually want and value) rather than attempting to impress people with your brilliance at managing your own money; is something that I would actively encourage. Managing investments, tax and regulations is a time-consuming exercise and not one that most people would want to waste their most valuable resource on (time). I suspect and believe that you have better things to do with yours.

We are here, ready to begin your journey with us and towards financial freedom – or maintaining it.

New client surge?2025-01-27T15:37:51+00:00

Klopp it

Dominic Thomas
April 2024  •  4 min read

Klopp it

Klopp’s kids beat a Chelsea team that cost a billion to win the League Cup final, confirming belief that Jurgen Klopp is a marvellous manager, one that Liverpool should not let go. I think you would agree that this probably fairly reflects the sentiment across most media platforms following Liverpool’s 1-0 victory over Chelsea.

If you don’t like football, like Ted Lasso, this is not really about football. Stay with me.

Any manager has to select players from his/her squad from those available (not injured).  Jurgen Klopp selected a team based on his own criteria, but suffice to say not all the regular stars were available due to injury. As a result, he had to look beyond the familiar, to the rising stars, untested for a big occasion. By the end of the match which predictably went into extra time, there were five Liverpool players under the age of 20 on the pitch bringing the average age of the 11 on the pitch to under 22.

There has been much praise for this bold approach and the legacy that the departing manager will have provided, a future that looks exceedingly bright. Credit where it is due, it was indeed an impressive result, though I think it fair to say that Chelsea are not at their best. However, the ages of players, cost and who won are not the issues here.

The tendency of the media is to move towards extremes, failing to retain a level head, seemingly stuck in an adolescent state of black or white. Much is being made of the success of Liverpool’s youngsters with euphoric sentiments about the future.

It is perfectly possible that Liverpool’s young players go on to have very successful (trophy winning) careers, but it also depends on undeniable luck. Skill as an athlete is the entry price, but luck will often feature. I mean luck in avoiding injury, having sufficient stability, opportunity to play. Typically players retire at around 35. James Milner is currently 38 and playing for Brighton, having moved from Liverpool at the end of the last season. He is one of the oldest and most successful premier league players. He was born in 1986 and his six minute Boxing Day debut for Leeds made him the second youngest premier league debutant, just nine days before his 17th birthday. Milner has won lots and has the second highest number of Premier League appearances and is closing in on the record of 653.

Milner, like most athletes, does what he can to ensure he stays fit and skilled, but he has also been lucky with his fitness that has enabled him to continue playing and moving between teams that have a real prospect of winning (Manchester City and Liverpool since 2010).

Football pundits and commentators tend to forget luck, they forget survivor bias and often make statements with such a degree of certainty as a voice of authority, that many or perhaps most assume them correct. In the end they may be, but it’s unknown and bluntly, unlikely.

Investing is the same. We all see charts on billboards, newspapers or the internet showing how wonderful a particular investor is. There is no guarantee at all that this will continue or be repeated. Certainly they may have a good succession program in place, or assistants making the results more collaborative, but the truth is that we simply don’t know how much was luck and good health (investment managers also get ill, cancer, stroke, mental health issues and so on). Many or most investors elect for the belief that it is possible to consistently beat the market … denial of reality is a thing.

When James Milner made his debut at Leeds in 2002, Liverpool’s most successful period was already in decline, indeed they had never won the Premier League in his entire career until he helped them do so in 2020 some 30 years since their last League win (a record that their arch rivals Manchester United hope they do not match, but are now approaching halfway).

Sport is fickle, so is investing. As much as we would prefer not to acknowledge it, preferring to believe that we make our own luck – or where opportunity meets preparedness. Luck is part of the reality.

That’s why we avoid costly investment strategies that rely on the luck of a Manager. Over a reasonable time, one that is the real experience of investors like you, only about 5% of managers beat the market. So are you willing to bet your family’s wealth in 2024 on who they will be by 2044?… and pay a hefty premium for the privilege?

No, neither are we. At this point I cannot even tell you who will win this season’s Premier League which is over halfway through and concluding this Summer …

Klopp it2024-04-04T15:15:37+01:00

When the boot’s on the other foot…

Debbie Harris 
March 2024  •  3 min read

When the boot’s on the other foot…

I had reason to reflect recently on the fact that those of us who work in the financial services sector tend to have relatively little real-life experience of being on the receiving end of working with people in the financial services sector!

Much of the protection I have in place personally and of course my workplace pension have all been arranged by the team here at Solomon’s.

We rarely get to experience the adviser & client type relationships for ourselves from the opposite perspective.  We work very hard at Solomon’s to build excellent relationships with our clients … and we have the luxury of time, since we take on clients (and their families) with an expectation of a relationship that will potentially span decades (and ultimately … generations!).

So I was intrigued to get some personal insight recently as a result of a property transaction. I was very lucky indeed to have been able to use the services of a firm called London Money (a mortgage brokerage that we recommend liberally to our clients looking for mortgage advice).

After about six months of communicating by phone and email with a lovely lady there by the name of Cathy, it occurred to me that we had built a really strong connection and although it was a short-term one; it felt very open and authentic. I was impressed by Cathy on a myriad of levels. And I have since tried to understand how she achieved this balance between professionalism and warmth; to see if there was anything I could learn from her.  She was responsive, articulate, supportive, positive, efficient – there was most definitely an ‘X Factor’ there.  I can’t put my finger on it entirely and that’s the beauty and mystery of human relationships and interactions isn’t it?

She had empathy. She gave me her time and energy. She was patient. And yet – that ‘extra something’ isn’t really definable. Because sometimes people just connect and you never really know why.  Either way – she was a marvellous person to have on my side as the mortgage process trundled on and she made it painless and stress-free. We already recommend London Money; but I can now add my personal recommendation into the mix … if you need mortgage advice – definitely give them a call and be sure to let them know that we sent you!

Whilst I’m on – some of you will have noticed that we have been more actively and routinely asking you for feedback on what we do for you. Other firms are much better at this than we are … but all the professionals with whom I have worked recently in personal matters have asked me to provide reviews about their services – and because I was very happy with them; I was happy to do so.

I am hoping that in the same way … if you are happy with what we do for you, you will also be happy to provide a review for us.  My wonderful colleague Jemima has started asking clients to write Google reviews for us, but if you haven’t heard from her yet, please email jemima@solomonsifa.co.uk and she will send you some easy instructions to show you how to do this.

When the boot’s on the other foot…2024-04-02T10:37:12+01:00

Merry Christmas from the Solomon’s team

Jemima Thomas
Dec 2022  •  1 min read

Merry Christmas from the Solomon’s team

We hope you have a very merry Christmas, and are able to really take time to stop and relax. This year has been filled with the never-ending chaos that the world continues to throw at us all, so here’s hoping that 2023 is full of light and hope.

We are all now on our Christmas break and Solomon’s will be closed from lunchtime on Friday 23rd December. If your query is of an urgent nature, please call the office on 020 8542 8084 and leave a voicemail for us (these will be monitored during the festive break). We re-open on Tuesday 3rd January 2023.

CHRISTMAS

From Left to Right: Sam, Dan, Dominic, Debbie, Jemima and Abigail.

Once again, from all the Team at Solomon’s – we wish you a very Merry Christmas and a Happy New Year!

You can read more articles about Pensions, Wealth Management, Retirement, Investments, Financial Planning and Estate Planning on my blog which gets updated every week. If you would like to talk to me about your personal wealth planning and how we can make you stay wealthier for longer then please get in touch by calling 08000 736 273 or email info@solomonsifa.co.uk

Merry Christmas from the Solomon’s team2023-12-01T12:12:39+00:00

Daniel Liddicott – The Trainee Financial Adviser

Daniel Liddicott 
Aug 2022  •  1 min read

Daniel Liddicott – Trainee Financial Adviser…

Here is a video, filmed last year, giving a bit of an insight into my journey to Solomon’s via the world of private healthcare. In the video I share a little of my experience from my previous job and what I enjoyed, as well as explaining my route to becoming a fully qualified financial planner. Whilst my role is ever changing (even since having filmed this video!), I also describe how I have integrated with the team and continued to learn along the way.

GET IN TOUCH

Solomon’s Independent Financial Advisers
The Old Mill Cobham Park Road, COBHAM Surrey, KT11 3NE

Email – info@solomonsifa.co.uk    Call – 020 8542 8084

7 QUESTIONS, NO WAFFLE

Are we a good fit for you?

Daniel Liddicott – The Trainee Financial Adviser2025-02-10T16:55:42+00:00
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