Are you under the finfluence?

Daniel Liddicott
Sept 2024 • 2 min read

Are you under the finfluence?

Social media has become awash with financial influencers (also known as ‘finfluencers’) over the last few years. Whether they are talking about tax on TikTok or informing people about ISAs on Instagram, there is a real danger that those viewing their content may be at risk of making harmful financial decisions as a result.

Giving financial advice as we do is extensively, and rightly, regulated to ensure that any recommendations that are made to you are coming from specialists who are authorised to do so. Whilst more generic financial information is not necessarily harmful i.e., explaining the ISA annual allowance; some information given with good intentions to the wrong group of people could lead down a dangerous path.

I have seen one such example from a YouTuber (naming no names). She explained junior ISAs (JISAs) and how she and her husband have started paying into one each month for their toddler. Not an overtly bad thing to do by any means. She continued to show projections of what she believed the value of the JISA would be at their child’s various milestone birthdays – a powerfully persuasive method of showing the benefits of doing this.

However, there are problems with this. She used returns figures for her projections that are unrealistic (even if using a stocks & shares JISA over the long term). She did not once mention that the value of investments can go down as well as up and that the funds could realistically run out. It is not beyond the realms of possibility that some people viewing this content might then have opened a stocks & shares JISA for their child without fully understanding the risks involved.

This is just one relatively small example of how providing generic, selective information could lead to potential financial harm. Finfluencers have also been known to promote high risk, unregulated products such as cryptocurrencies without truly understanding or conveying the risks involved.

When under the finfluence, caution is required.

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Are you under the finfluence?Jemima Thomas2025-01-21T15:19:38+00:00

Anti social media

Dominic Thomas
April 2024 • 4 min read

Anti-social media

Confession, I am a hypocrite. As with most things, nuance is often lost in the polarity of opinion. My ability to pontificate is at least as good as yours, so I start with an apology and an admission … that I am far from perfect.

Social media is something I enjoy and loathe. In reality, it is designed for precisely this experience, to push your buttons of joy and despair. I used to be a regular Twitter user but as it became increasingly incendiary, I gave up the habit. Some things lost, but mainly time gained. I kept my Facebook and Instagram accounts open, which I largely use to share images that are born from a love of photography, you can see these if you wish.

Judging by most people’s terrible profile pictures, it would seem that many people use their phone’s camera much like they used their film camera, apparently unaware of the tools to edit or help. In short, the art of re-presentation. We are all aware of this idealisation towards perfection, it’s nothing new and whilst many think of glossy magazines and advertising, perhaps the foundations lie in early religious art, the Renaissance and the hundreds of portraits of the ruling classes.

In many respects, social media is nothing new. Ancient frescos are the Facebook of their day. More time was spent in their crafting, so arguably more deliberate with their nuanced messaging.

Scroll forward to the present day and we have opinion offered as fact by people who have little (if any) training or qualification in their chosen subject. ‘Finfluencers’ are the group that garner my attention. Those who talk about money whilst evidently unqualified to do so. We can of course pass this off with a “so what, I’m not mug enough” which may be true; maybe. To my mind it’s the speed of the message and lack of processing that is done; accepting as true without challenge. Life is too short, but I wonder what the long-term impact is on those less able to distinguish … after all, the impact is already a problem in politics.

By way of example, recently I saw a video post about building a deposit for a house and how saving £40 a day would enable you to buy a house in the north-east of England after 12 months. This is aimed at those aged under 35. £40 a day saved over a year is £14,600. If we assume this is for a 10% deposit for a house. That would imply a 90% mortgage of £131,400 and an income of £37,542 to borrow that amount.

Someone earning £37,542 (which is above the national full time median wage £35,464*) should have a personal allowance of £12,570 but would pay income tax, national insurance and pension payments. At best, opting out of the workplace pension and having no student loan, the net (after tax and NI) take home monthly income would be £2,504 (£2,323 if you have a student loan and 5% auto-enrolment pension). If you save £40 a day that’s £1,216 a month, leaving £1,288 (or £1,107) to live on each month.

Of course to earn £37,542 you need to work (and get to work) which means to retain your employed position, be healthy, rested and clothed and for any sense of a balanced life you probably have a holiday, buy presents for loved ones and perhaps attend a celebratory event, maybe the wedding of a friend. I am sure that it is possible to do all this on £297 a week, but it isn’t easy and if you happen to live in the South East it’s probably impossible unless you are living rent-free somewhere.

It’s also a challenge to find a home, flat or garage to buy for £131,400 but more possible in the North East. I ran a search on property for sale in Surrey, excluding buying schemes (which are a false economy at best, scam at worst, don’t get me started on leasehold v freehold) these started with listing a £175,000 which is basically a static home (shed). The cheapest listed terraced house £400,000, bungalow £315,000 and semi-detached £395,000. As ever, location is all and context is everything.

Even if you can buy for say £350,000 you would need a £35,000 deposit and a mortgage of £315,000 requiring an income of £90,000. Heck let’s try £200,000, you would still need a mortgage of £180,000 and income of £51,428. The deposit is only part of the problem, the other is your income to justify (qualify for) the loan. A smaller deposit simply means a larger mortgage, which needs a higher income to justify it. Of course this is much easier for a couple who both earn than someone who’s single. The entire housing market then relies on properties rising in value (as well as increased incomes) to ‘move up the ladder’, making it even harder for the next tranche of first time buyers.

Money provides choices, the lack of it limits options considerably. Yes it is possible to save £40 a day and build a deposit of £14,600 over 12 months or £29,200 over 24. Short-term pain can be bearable, but is it realistic when we all know that food and energy inflation are much higher than stated by Government figures. This requires the sort of discipline that few of us actually possess (even fewer in Government!). Spending money is easy, saving it is really quite hard.

*Median UK wage April 2023 data, based on earned income ages 16-State Pension Age – reference HERE

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Anti social mediaJemima Thomas2024-04-13T15:18:01+01:00

IDENTITY CRISIS

TODAY’S BLOG

IDENTITY CRISIS

Confession time, I really enjoy Ben Elton’s books. His latest publication “Identity Crisis” is both hilarious and gripping. As is often the case, he wraps some serious uncomfortable truths about the world we live in, our own hypocrisy, in a blanket of comedy. He is the equivalent of Lear’s Fool, offering deeply pertinent wise observations that make you laugh.

The novel is frankly a must read for anyone with a social media account of any description. That’s you. It is set in the very near future, Britain undergoing an identity crisis and having yet another referendum, this time about the separation of England from the UK. The motivations are unclear, except for a backlash against “latte drinking liberal London lefties” and the struggle to adjust to new realities of virtual realities, multiple and changing identities. Throw in some gender politics, a dash of religious discrimination, a pinch of disenfranchisement wrapped in the ribbons and bows of a “proud heritage” and he creates a mix that leaves Politicians running for the comfort of soundbites.

Money, Sex and Power

This of course has absolutely nothing to do with financial planning. Then again, it has everything to do with financial planning. The way that money, sex and power combine to persuade people to behave in a way that may serve their baser instincts but against what is in their own interests.

Solomons IFA Blog Identity Crisis - Ben Elton

Incoming SPAM

I am sure that if you have an email account (you must do). At some point you have had various emails that have somehow bypassed your spam filters. These may offer the promise of lucrative rewards for assisting moving money around, perhaps offer a money-making scheme or threaten to expose you for something you have done, might have done, or never have done but the fishing trip alone is enough to make you wonder. We have all heard of cyber bullying and generally assume this is something that happens to children at school, where bullies now have constant access to their prey via social (unsocial) media. Yet we all know that those three pillars of money, sex and power are more vulnerable amongst the adult population, those that possess a modicum of one or more.

You may well find yourself confounded by the changing social attitudes to gender and its new fluidity, but everyone of us has an identity that we do not wish to see trashed by the prospect of blackmail, however baseless and fake. You are in my electronic address book and I in yours. So I wonder whether you have considered what a financial planner, (or any of your professional advisers) but particularly a planner that knows all about you and your money, might compromise if placed under the duress of blackmail. Not given it much thought? No neither had I until I wondered how someone that had actually done some of the things suggested in an email might have responded differently to the threat of “exposure” in exchange of payments of Bitcoins. I simply hit delete, but I did wonder how some would respond.

Hashtag Keep It Real

We all want those that we trust to be “decent” people, we know that we are all flawed. None of us wish to expose our own. Everyone has their thing. Please know that I am not remotely interested in yours and assume the same. It is this that any blackmailer preys upon – the delusion that your private life is of any significant interest. Those possessing a grasp on reality and a healthy amount of self-awareness recognise a world in which we are all flawed. Rather than face our own failings, we live in times that crowds now gather virtually around the corpse du jour, perhaps joining the mellay. Occasionally making a Game of Thrones battle look like a Sunday picnic.

So, haven given it some thought (it is a work in progress) I would encourage everyone, you and me to ignore blackmail. We are what we are, a blackmailer only wins when we pretend to be otherwise. Accept that we have a flawed identity, own the truth.

Here is Ben Elton talking about his book.

Dominic Thomas
Solomons IFA

You can read more articles about Pensions, Wealth Management, Retirement, Investments, Financial Planning and Estate Planning on my blog which gets updated every week. If you would like to talk to me about your personal wealth planning and how we can make you stay wealthier for longer then please get in touch by calling 08000 736 273 or email info@solomonsifa.co.uk

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Solomon’s Independent Financial Advisers
The Old Mill Cobham Park Road, COBHAM Surrey, KT11 3NE

Email – info@solomonsifa.co.uk Call – 020 8542 8084

7 QUESTIONS, NO WAFFLE

Are we a good fit for you?

Take Survey

PRIVACY POLICY | DATA PROTECTION

IDENTITY CRISISDominic2025-01-21T16:40:15+00:00

Financial Planning in a Box

Solomons-financial-advisor-wimbledon-blogger

Financial Planning in a Box

It is easy to believe that the world is an unsafe place, full of people determined to do us harm or ill. We all know about the continuing extremism and acts of terror, but are increasingly aware that the answers provided by world leaders seem misguided at “best” and “just as bad” at worst. Politics is one way we tend to divide ourselves into camps of allegiance, yet this is simply one of many ways to put each other into a box, indeed perhaps your understanding of financial planning is in a box – or a certain type of box. Perhaps we could remember more about what we share alike than what differentiates us.

Tick Box Approach

Marketing is perhaps the ultimate tool for putting us all into a specific box and if this is done to identify who might benefit from a product or service, then there’s nothing that I can see that’s wrong with it. We might exclude ourselves or be excluded for good reason, the problems come when we are excluded without any valid reason. It ought to be win-win if I am excluded from the mailing list of skydiving weekly – I have no interest in skydiving and cannot believe that this would change. Those marketing skydiving courses or related products are not wasting their resources attempting to offer me great deals. That’s a win-win as far as I can tell.

Outside the Box… or how about a different box?

So, I was challenged and encouraged by a TV advert “All That We Share” from Denmark (and no I’m not on their mailing list either!). A friend shared it and it is a great reminder that the boxes we put each other in can vary enormously, yet the media (not all) and politicians (not all) seem intent on placing us into more limited, confrontational boxes. Its title might have a message for those of us that use social media too – what we share, how and to whom. Anyway, have a look for yourself.

The financial planning angle…

What has this to do with financial planning? Well very little – except to say that your financial plan should be about your life, your values and your future, not the things you think advisers want to hear (a yacht, fast car, enormous house and huge portfolio). These might have a place in your financial plan, but until we meet to discuss it, I’d rather assume nothing and wait to hear your story.

The right fit

So, when it comes to our own marketing, we are looking for people that we can help. That means – helping to improve, organise and structure what you have better, so that it works for you, saving you time, reducing anxiety and bringing about a sense of “peace of mind”. Obviously, we need paying, which means you need to have resources to do so, but its more than that – it’s also for people that are looking for a long-term professional relationship from which we can work on your plan together.

Anyhow, here is the video.

Dominic Thomas
Solomons IFA

Financial Planning in a BoxDominic2025-01-28T13:29:12+00:00

Delicious

I wonder if you have seen a new Sky 4-part mini series starring Dawn French, Emilia Fox and Iain Glen called “Delicious”. I don’t think I’m giving too much away by saying that it is the story of an apparently successful, once divorced remarried chef, who has an affair with his first wife, who it turns out is the real culinary genius.

Like most good stories, the drama of ordinary lives holds our attention when under the scrutiny of dramatic pressures. The series exposes the problems beneath a beautiful façade of a middle-class life. Set on the idyllic banks of the Tamar river, an entrepreneurial temple of hotelier cuisine is the bling that diverts the eye from seeing what needs to be seen.

Just below the surface

There is an understandable and customary dig at middle-aged men but with a twist on the usual, predictable affair with a younger model, with Leo attempting to have his cake and eat it. A setting of fine dining, lends itself to the customary style over substance debate and of course the market price of every thing.

Wood for the trees

From a financial planning point of view there are numerous warnings that I would hope business owners can heed. One of the problems that business owners, or indeed anyone has, is that they are often too close to the problems to be able to see them clearly, let alone any workable solutions. It is certainly hard to fathom how any decent financial planner could not draw attention to what is revealed within the plot (which I shall not spoil).

Virtually reality?

One of the most popular criticisms of social medial is that it has encouraged us to live false lives, like those contained within magazines, or indeed within television or film. Whilst I’m sure this has some truth and resonance, this all rather depends upon each of our ability to be truthful, yet mindful of impact, timing and social etiquette. There is nothing new about attempting to be something you are not, which is perhaps one of the oldest dramatic tools.

The truth can be painful

Of course, not everyone wants to see or hear the truth, particularly when it is going to require some change. I sometimes wonder if this is what puts most of population off from seeking financial advice. Deep down most of us know that we need to master our money lest it master us. A financial plan is designed based around your values, grounded in truth and enables you to see ahead to any potential “surprises”. In essence making sure your plans for style have substance.

Here’s the trailer for the series on Sky.

Dominic Thomas
Solomons IFA

DeliciousDominic2025-01-27T16:08:29+00:00

What can investors learn from sport?

I apologise to those of you that do not like sport, the purpose of this post is not to bleat on like some bloke at the pub who is attempting to name his best eleven… again… but to make an observation about the way people behave and in particular what investors can learn from sport.

I wonder if you watched the final of the T20 World Cup at the weekend. It was a thrilling match – (spoiler alter) England were eventually beaten by the West Indies. The “English” team (nationality in sport is debatable) started badly, losing Roy, Hales and Morgan very quickly. At 23 for 3 things looked pretty bad.

These days I delude myself that I can multi-task, so flicked between TV stations, watching football, Grand Prix, the cricket and keeping an eye on the social media (yes it would appear that I’m rather sad and lacking an attention span). However, getting to my point – social media exposes an array of reactions (commentators term them emotions) that people reveal as they experience an event.

Too early to call

Many had written off England with the fall of the third wicket, several used terms like “game over” before the team had even completed their attempt to score as many runs as possible within 20 overs. The game had not even reached its half-way point, but thousands had already conceded victory.

Its not over until its over

The English fortune turned around equally as quickly once the West Indies began to bat, crumbling to 11 for 3 and struggling for runs. Suddenly there was “hope”. Indeed by the end of the 19^th over (of 20) another 19 runs were needed, which seemed out of reach for Carlos Brathwaite, the facing West Indies batsman, who had 10 runs to his name. England were in the proverbial “driving seat” and now expected to win. Brathwaite had other ideas and promptly smashed each of the next deliveries for six runs, resulting in a dramatic victory and tournament win. Of course sad and desperate for Ben Stokes, the English bowler.

Investor behaviour is invariably no different from those on social media at the weekend. Reacting too quickly, feeling depressed, exasperated, then gaining some hope , followed by over confidence, followed by…. Repeat.

Your goals, not someone else’s

Investing is not a hobby, it is not a sport (unless you really are very rich). It is no way to learn about yourself and no place for reactive emotions. We approach the end of the 2015/16 tax year tomorrow. The deadline invariably pushes prices up. Whilst I am obviously (I hope) of the view that allowances ought to be used when appropriate, any investing should only be done if it helps you to reach your goals, not those set by HMRC.

Part of my job is to keep clients disciplined, avoiding mistakes and sticking to their own plans (not mine). This has been termed “adviser alpha” and adds an unquantifiable amount of value, though many attempt to quantify this.

The media in all its forms constantly stirs feelings of anxiety or missing out on opportunity. The vast majority of commentary about investing is about as relevant to your financial plan as any sporting event – completely irrelevant! Trying to perfectly time the market (the opportune moment to buy and sell) is frankly impossible to achieve with consistency. In practice few do so and fewer still can demonstrate this as skill rather than luck.

Have a Successful investing experience

Unlike sport, investing does not have to be about “winner takes all”. Everyone can win if they are investing in a way that fulfils their financial planning goals. They key is remaining calm, disciplined and clear about what you are really trying to achieve.

Dominic Thomas
Solomons IFA

What can investors learn from sport?Dominic2025-01-21T15:53:26+00:00

Bonfire of the Vanities and Awards

Perhaps you watched the BAFTAs at the weekend? It was certainly hard to miss Monday morning headlines, which largely featured Leonardo DiCaprio clutching his award for best lead male actor for his role as Hugh Glass in The Revenant.

The double-edge sword of social media is that anyone gets to have a say, which frankly is often unwise. If you follow twitter or any social media, you will probably be aware of the proverbial storm in a teacup following remarks the host Stephen Fry made about Jenny Beavan’s appearance. If you didn’t see it, well, she is a brilliant costume designer and was perhaps the only one that didn’t appear to dress up for the awards, which is generally regarded as a black tie/cocktail dress event. Though some men wear a regular tie rather than a bow tie. Ironic gesture, couldn’t be bothered, making a point, or didn’t read the memo. I have no idea, but as someone that was in London at the same time, one might consider another view that she was appropriately dressed for the weather on 14th February 2016. The truth is I have no idea.

Fury Road

Anyhow, she won a BAFTA for costume design for the film “Mad Max, Fury Road”. Mr Fry made a comment about her attire, which was met with gasps from the audience and a tidal wave of comment on social media. Mr Fry then chose to tackle this head on, saying it was a joke, with a close friend and people should.. well, find other uses for their time…. In fact had this all happened before the film was released, one could have been forgiven for thinking it was a PR stunt (Mad Max, Fury Road).

Et tu Brute?

So why bring this to your attention, what has it to do with financial planning? Nothing and everything. There isn’t a connection, but there is an observable behaviour that took place – that of the herd mentality. It seems that there are a great many people who are very quick to pass judgment without possession of all the facts and very quick to pronounce others as something unpalatable. There was the equivalent of a stampede to get one’s knife in… et tu Brute? The exchange between sides was fairly unsavoury, albeit without a single physical blow.

Investor Behaviour – the herd mentality

This happens with investors too. They panic in a herd and run for the lifeboats, just because someone seems to have yelled “lifeboats?” (or crash). There appears to be little thought of whether the facts are accurate, the context or whether to the lifeboat option is actually the safer approach. If you are RBS and your portfolio is full of rubbish, you might understandably say “sell everything” but if you don’t it makes little sense.

Investor panic is understandable in a world where the media is reporting doom and gloom, red exchange boards and falling stock markets. But remember that the media is there for a variety of reasons, not simply to provide “the truth”. It will never be held accountable for predicting the future other than in a joke about previous blunders.

As I hope you know by now, most investors underperform the market by attempting to time the market – trying to second guess when is the right time to buy and sell. They underperform by around 3%-6% a year. Yet all the time, there are those screaming – do something, sell, buy… whatever the herd is doing. If you don’t believe me check some easily found research at Dalbar.

The Subjectivity of Art

The BAFTAs and any other award ceremony is frankly nice, but just silly. They are highly subjective gongs for a very small number of people, selected by a lightly larger group of people. Yet even within the hallowed walls of such organisations, one wonders if everyone that voted actually saw the films they voted on. Frankly I suspect not. It is the only way I can rationalise some of the winners…. But then its subjective and nobody gets hurt… right?

Dominic Thomas
Solomons IFA

Bonfire of the Vanities and AwardsDominic2025-01-21T15:53:26+00:00