Anti social media

Dominic Thomas
April 2024  •  4 min read

Anti-social media

Confession, I am a hypocrite. As with most things, nuance is often lost in the polarity of opinion. My ability to pontificate is at least as good as yours, so I start with an apology and an admission … that I am far from perfect.

Social media is something I enjoy and loathe. In reality, it is designed for precisely this experience, to push your buttons of joy and despair. I used to be a regular Twitter user but as it became increasingly incendiary, I gave up the habit. Some things lost, but mainly time gained. I kept my Facebook and Instagram accounts open, which I largely use to share images that are born from a love of photography, you can see these if you wish.

Judging by most people’s terrible profile pictures, it would seem that many people use their phone’s camera much like they used their film camera, apparently unaware of the tools to edit or help. In short, the art of re-presentation. We are all aware of this idealisation towards perfection, it’s nothing new and whilst many think of glossy magazines and advertising, perhaps the foundations lie in early religious art, the Renaissance and the hundreds of portraits of the ruling classes.

In many respects, social media is nothing new. Ancient frescos are the Facebook of their day. More time was spent in their crafting, so arguably more deliberate with their nuanced messaging.

Scroll forward to the present day and we have opinion offered as fact by people who have little (if any) training or qualification in their chosen subject. ‘Finfluencers’ are the group that garner my attention. Those who talk about money whilst evidently unqualified to do so. We can of course pass this off with a “so what, I’m not mug enough” which may be true; maybe. To my mind it’s the speed of the message and lack of processing that is done; accepting as true without challenge. Life is too short, but I wonder what the long-term impact is on those less able to distinguish … after all, the impact is already a problem in politics.

By way of example, recently I saw a video post about building a deposit for a house and how saving £40 a day would enable you to buy a house in the north-east of England after 12 months. This is aimed at those aged under 35. £40 a day saved over a year is £14,600.  If we assume this is for a 10% deposit for a house. That would imply a 90% mortgage of £131,400 and an income of £37,542 to borrow that amount.

Someone earning £37,542 (which is above the national full time median wage £35,464*) should have a personal allowance of £12,570 but would pay income tax, national insurance and pension payments. At best, opting out of the workplace pension and having no student loan, the net (after tax and NI) take home monthly income would be £2,504 (£2,323 if you have a student loan and 5% auto-enrolment pension).  If you save £40 a day that’s £1,216 a month, leaving £1,288 (or £1,107) to live on each month.

Of course to earn £37,542 you need to work (and get to work) which means to retain your employed position, be healthy, rested and clothed and for any sense of a balanced life you probably have a holiday, buy presents for loved ones and perhaps attend a celebratory event, maybe the wedding of a friend. I am sure that it is possible to do all this on £297 a week, but it isn’t easy and if you happen to live in the South East it’s probably impossible unless you are living rent-free somewhere.

It’s also a challenge to find a home, flat or garage to buy for £131,400 but more possible in the North East. I ran a search on property for sale in Surrey, excluding buying schemes (which are a false economy at best, scam at worst, don’t get me started on leasehold v freehold) these started with listing a £175,000 which is basically a static home (shed). The cheapest listed terraced house £400,000, bungalow £315,000 and semi-detached £395,000. As ever, location is all and context is everything.

Even if you can buy for say £350,000 you would need a £35,000 deposit and a mortgage of £315,000 requiring an income of £90,000. Heck let’s try £200,000, you would still need a mortgage of £180,000 and income of £51,428. The deposit is only part of the problem, the other is your income to justify (qualify for) the loan. A smaller deposit simply means a larger mortgage, which needs a higher income to justify it. Of course this is much easier for a couple who both earn than someone who’s single. The entire housing market then relies on properties rising in value (as well as increased incomes) to ‘move up the ladder’, making it even harder for the next tranche of first time buyers.

Money provides choices, the lack of it limits options considerably.  Yes it is possible to save £40 a day and build a deposit of £14,600 over 12 months or £29,200 over 24. Short-term pain can be bearable, but is it realistic when we all know that food and energy inflation are much higher than stated by Government figures. This requires the sort of discipline that few of us actually possess (even fewer in Government!). Spending money is easy, saving it is really quite hard.

*Median UK wage April 2023 data, based on earned income ages 16-State Pension Age – reference HERE

You can follow me on Instagram here

Anti social media2024-04-13T15:18:01+01:00

Financial Planning in a Box

Financial Planning in a Box

It is easy to believe that the world is an unsafe place, full of people determined to do us harm or ill. We all know about the continuing extremism and acts of terror, but are increasingly aware that the answers provided by world leaders seem misguided at “best” and “just as bad” at worst. Politics is one way we tend to divide ourselves into camps of allegiance, yet this is simply one of many ways to put each other into a box, indeed perhaps your understanding of financial planning is in a box – or a certain type of box. Perhaps we could remember more about what we share alike than what differentiates us.

Tick Box Approach

Marketing is perhaps the ultimate tool for putting us all into a specific box and if this is done to identify who might benefit from a product or service, then there’s nothing that I can see that’s wrong with it. We might exclude ourselves or be excluded for good reason, the problems come when we are excluded without any valid reason. It ought to be win-win if I am excluded from the mailing list of skydiving weekly – I have no interest in skydiving and cannot believe that this would change. Those marketing skydiving courses or related products are not wasting their resources attempting to offer me great deals. That’s a win-win as far as I can tell.

Outside the Box… or how about a different box?

So, I was challenged and encouraged by a TV advert “All That We Share” from Denmark (and no I’m not on their mailing list either!). A friend shared it and it is a great reminder that the boxes we put each other in can vary enormously, yet the media (not all) and politicians (not all) seem intent on placing us into more limited, confrontational boxes. Its title might have a message for those of us that use social media too – what we share, how and to whom. Anyway, have a look for yourself.

The financial planning angle…

What has this to do with financial planning? Well very little – except to say that your financial plan should be about your life, your values and your future, not the things you think advisers want to hear (a yacht, fast car, enormous house and huge portfolio). These might have a place in your financial plan, but until we meet to discuss it, I’d rather assume nothing and wait to hear your story.

The right fit

So, when it comes to our own marketing, we are looking for people that we can help. That means – helping to improve, organise and structure what you have better, so that it works for you, saving you time, reducing anxiety and bringing about a sense of “peace of mind”. Obviously, we need paying, which means you need to have resources to do so, but its more than that – it’s also for people that are looking for a long-term professional relationship from which we can work on your plan together.

Anyhow, here is the video.

Dominic Thomas
Solomons IFA

You can read more articles about Pensions, Wealth Management, Retirement, Investments, Financial Planning and Estate Planning on my blog which gets updated every week. If you would like to talk to me about your personal wealth planning and how we can make you stay wealthier for longer then please get in touch by calling 08000 736 273 or email info@solomonsifa.co.uk

Financial Planning in a Box2025-01-28T13:29:12+00:00

Life is journey… and the new Momondo viral ad

Life is a journey and that new viral ad

I came across a powerful new advert, shared within social media.  This seems like perfect timing for the message of a common humanity as we are only a few days away from voting about continued membership of the European Union, a battle that seems largely to hinge upon immigration and border control, which is fairly odd given that when asked about immigrants most of those opposed seem to always cite people from Syria, Africa (apparently many think this is a country rather than a continent), Pakistan or India… which I believe are still some distance outside of the EU, but hey let’s not confuse ranting with facts.

There is no doubting that it has a great value as a message. However after digging around a little, it seems that all is not quite as it appears. For starters, there’s something to sell. There are actors, not samples of the general population and in fact, DNA is not quite so straight-forward. As I advise some fairly senior medical people, I’ve also asked for some thoughts about it… from a professional medical perspective.

However, that doesn’t undermine the value of the message, we are all connected.

Here is that viral ad…

Dominic Thomas
Solomons IFA

You can read more articles about Pensions, Wealth Management, Retirement, Investments, Financial Planning and Estate Planning on my blog which gets updated every week. If you would like to talk to me about your personal wealth planning and how we can make you stay wealthier for longer then please get in touch by calling 08000 736 273 or email info@solomonsifa.co.uk

Life is journey… and the new Momondo viral ad2023-12-01T12:19:12+00:00

Saying what needs to be said?

Saying what needs to be said?

I’m told that to appeal to potential new clients, I need to differentiate myself from every other financial adviser out there. So I was wondering if I’m saying what needs to be said? I’m aware that our culture often appears to be one of noise rather than content. I imagine that most of you will know the names of several media hungry pop stars, but probably have never bought any of their music (or could identify it). This we are told is all well and good as we aren’t the target audience.

OK. Like everyone else, I’m acutely aware that reading the entire contents of my inbox would be more than enough to see out my lifetime, probably more than once! So attempting to get your attention (or mine) is an increasingly difficult task. It seems that saying anything is better than saying nothing, but saying something inflammatory will get attention – depending on the reception, sometimes excused as “being ironic”.

In a nutshell…

However, what we at Solomons offer is simple to explain. We help people to think about the future that they want and try to help make it happen, by helping you to understand what it takes and then to build financial architecture around your specific, individual, unique plan. We coach, encourage, educate, implement, review, check and learn. It’s a partnership into the unknown with a great deal of uncertainty. We cannot work miracles, have no magic powers and make a stack of assumptions based upon experience and data from the past. Being human, we will probably make mistakes, but none deliberately. We will try to correct those that we make.

So, just to check we’re on the same page… is that what you are looking for? If not, what do you need to hear? (so that I can figure out if it’s something that I am not saying loudly enough).

Dominic Thomas
Solomons IFA

You can read more articles about Pensions, Wealth Management, Retirement, Investments, Financial Planning and Estate Planning on my blog which gets updated every week. If you would like to talk to me about your personal wealth planning and how we can make you stay wealthier for longer then please get in touch by calling 08000 736 273 or email info@solomonsifa.co.uk

Saying what needs to be said?2025-01-28T14:35:48+00:00

Being Open – The Honesty Box

Being Open – The Honesty Box

Perhaps you are a keen golfer? there are many pearls of wisdom that golf offers up as general advice for life. The Open finally finished yesterday, having been delayed by poor weather, something that I’m sure the English cricket team wished for.

Anyway it reminded me of a family holiday many years ago, which included playing at St Andrews and Gleneagles. My folks took my brothers and I to Perthshire to feed our growing interest in golf –  mine has since faded into irrelevance over the years, although both brothers continue to play.

Scotland is full of lots of small beautiful courses, at the time “juniors” weren’t terribly welcome at English clubs, whereas the Scots seemed to positively encourage them. One of the things that struck me was the “honesty box”. I don’t know if they still exist, but back then, this acted as a place to make your payment for your green fees (the cost of playing a round of golf). I was impressed by the sense of trust and goodwill that this created and the impression stayed with me.

Marketing, Spam and Other Ills

As a small business, we have an advantage that we can adapt quickly. I have been working hard on many aspects of the business, one of them being the marketing. I’m of the opinion that this blog serves to provide relevant information, in a format that is hopefully engaging, enlightening and on occasion personally revealing. Ultimately I figure I want to work with people who I like and who like me enough to meet regularly and trust me with their life savings…. So it makes sense to me that this blog should give you a bit more insight into who I am, some of my values and what sort of person I am, rather than just glossy marketing.

It is possible that a round of golf could achieve the same thing, (but I know that golf isnt everyone’s cup of tea…). It has been said that much can be learned about someone over a game lasting 4-5 hours, that is partly competitive, but largely about competing with yourself… exposing strengths and weaknesses, but importantly, whether someone plays by the rules (and spirit) of the game.

Fore: What We Are Doing…

So in the interests of honest feedback we will be providing short weekly emails, providing useful information (I hope) to our clients (and those that are interested in what we do). I’m looking for your input into our honesty box – feedback that will make this blog more useful and more relevant. Ultimately I’d like to help as many people as I can, our financial planning clients have a highly involved service, but many can also be helped along their way with some useful information.

We won’t spam you, we never sell data to anyone else. However our information isn’t perfect and all databases need a regular clean up to ensure that the right people get the right information. So I will apologise in advance if we send now send you something that you don’t want. We have provided an opt-out (and it works). I guess that this is where you have to decide what you do about the honesty box… there’s no payment, but I’d certainly value feedback and help with getting the message out there, by sharing things you find helpful.

Dominic Thomas
Solomons IFA

You can read more articles about Pensions, Wealth Management, Retirement, Investments, Financial Planning and Estate Planning on my blog which gets updated every week. If you would like to talk to me about your personal wealth planning and how we can make you stay wealthier for longer then please get in touch by calling 08000 736 273 or email info@solomonsifa.co.uk

Being Open – The Honesty Box2025-01-28T14:35:51+00:00
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