Jemima Thomas
Feb 2023  •  4 min read

Sharing is caring

Netflix recently announced they might just be changing up the game for us folks. If you haven’t already heard, Netflix recently revealed that they will soon be implementing a no sharing password policy. Essentially, by tracking information through IP addresses, device IDs and account activity, Netflix planned to work out which users were logging in from different locations and therefore step in if it believed the account was being used by a non-household member.

The news concerned many of us who perhaps split the monthly bill with other family members or friends who live in different households, students and those who could really do without an added cost during a ‘cost of living’ crisis. Lots of people (myself included) also enjoy streaming Netflix when they travel, which would also no longer be doable.

Unsurprisingly the news did not go down well for many Netflix subscribers and many took to social media to express their outrage and concerns. The backlash forced Netflix to make a statement that the new password policy wouldn’t be coming into play for everyone just yet, and that it is now going to be rolled out this year in Canada, New Zealand, Portugal and Spain.

On the one hand it makes total sense that Netflix may want to cap sharing passwords; they’ve definitely underestimated how many people would do this, and I’m sure although the loss is barely significant in the media world, it’s something they should’ve factored in during their initial launch. However, after seeing the social media hysteria it’s already clear that consumers aren’t afraid to share their opinions, and Netflix has a similar approach by quickly responding to their subscribers.

It’s clear there is real power for the consumer when it comes to making changes (even at large firms like Netflix), which is no different from how we operate (in some ways!) here at Solomon’s. Good or bad, we are always after feedback because we want to continue to ensure we are providing the right service for our clients. We’re very happy to make changes to improve what we do for our clients and how we do it.

So, if you have any feedback for us, please do get in touch, and if you have a Netflix account that perhaps friends or family members use in a different household, beware of change on the horizon.