Why don’t I watch the football?

Dominic Thomas
Post written: July 2026  •  Published: Aug 2026
3 min read

Why don’t I watch the football?

Several years ago, a few more than I can recall, I took the decision not to watch the England men’s football team play. I enjoy football, though don’t really understand the obsessional nature of it. I certainly appreciate the skill, tactics, psychology and drama of a regular football season, but this changes for me at a national level.

Football to me is a team sport, playing together to score more goals than your opponent, playing by the rules and doing so fairly, where hopefully the better team on the day, wins. Yes, you are right, that is very naïve. There is something about “the beautiful game” that is nostalgic, taking many of us back to childhood and the misguided belief that perhaps we could be as good as our heroes (in my case Dalglish, Souness, Kennedy, Coppell (yes a Manchester United player), Keegan, Hughes and so on). There was a sense that being the best or winning the World Cup was not simply possible, but probable.

As an adult, I often watched England matches in despair, the collection of normally very good players rarely seemed to perform at the level of expectation.  They seemed laboured, dull, lacking creativity and attack; it seemed that it was more important not to lose than it was to win, resulting in many drawn matches, decided by a penalty shoot out. After various disappointing tournaments, I decided to stop the self-inflicted misery.

As every tournament comes around our media has very slowly learned to be a little less unrealistic about “football coming home”, until England progress to the next round and then suddenly hope and expectation surface in a weird xenophobic-tainted jingoism that feels rather contrived.

To me, the experience became joyless, stressful and disappointing. The inane commentary, constant discussion and assumption that this is all very patriotic and ‘normal’. The wasted time and money all in the hope that “this time it will be different”.

I observed the obvious. A football competition has only one winner, everyone bar the final winning team is ultimately left disappointed. The chance of winning is not purely mathematical, the competition is designed to attempt to eventually pit the better teams against one another, it has deliberately inbuilt bias. The typical experience has the resonance of a gambler who continues to return in the hope of the big win, despite the system being designed for loss.

You might say that it’s good to be optimistic and that we should all be patriotic; wishing our team success and supporting them. Well I do… and don’t. However noble the players are, I don’t know them (I have a media impression) and they do not really represent me at all, they represent a nation I was born in, live in, work in and pay tax in. This is true of any national sport. I find myself wanting the best team to win, but occasionally wanting a team with a particularly interesting story to win. Is that wrong? I would rather play at my best and lose to a better team than cheat, play cynically and win.

I don’t have any ill feelings towards the players, they are young men, trying to do their best for the few moments that they truly get to influence terribly much. They carry huge expectation and face venomous criticism, mostly misplaced and unfair from ‘fans’. However, I have always struggled with the concept of winning at all costs. The first World Cup I remember (which made an impression) was Argentina in 1978. Watching the fouls, diving, feigned injury, ham acting and general cheating was shocking to me at that point. Today it’s normalised.

The notion of fairness or fair play is hard to really quantify or even succinctly define, yet we know it when we see it. It’s why I have struggled with investing, knowing that many companies are far from ‘fair’ in how they treat their staff, contractors, suppliers, customers and the planet. I cannot pretend that they are “great companies”; they are not; they are successful ones in a rigged system. In the same way that a number of world leaders and politicians are ‘successful’ but it’s all based on deceit and corruption.

In the end, records simply show results, who won and when. They don’t capture context, struggle or any of the human aspects of what occurred. We have to do the remembering, which is flawed and full of bias and probably error. Over time the record is increasingly the only truth.

I am often accused of being too much of a purist, that this is simply how the world has always been and it’s not changing, so I must accept reality. The older part of me understands this, but the younger part is disappointed in my apparent willingness to accept unfairness and stop trying to make things fairer or better.

We collectively tend to delegate the role of making the world better to our elected “representatives”, but are reminded that being disappointed by politicians is normal, yet we continue to hope and have those hopes dashed. We will witness whether the new Prime Minister will be any better, fairer, just or empathic than his predecessors, we can hope, but the depressingly familiar reality is that words are cheap and positive, attacking, organised, thoughtful strategies to actually ‘win’ (improve our lives) are rare. It is sadly more likely that behind the scenes money and power will shape the results precisely how they intend. Just like in the World Cup.

But just so that you know, I live in the hope and belief that things could actually really be much better for us all, not simply for a powerful few. What I can tell you is that we don’t have as much control as we would like, a financial plan is an active attempt to regain some, where we can, determining how we live and the values for which we stand so that we can make the best of the limited time we have, our equivalent 90 minutes; and then we ourselves are history.

I work with real people who understand their values, want to live by them in a complex, imperfect world and that winning is about how you live, not the amount of gold you amass.

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Why don’t I watch the football?2026-08-13T13:13:42+01:00

Who do you trust?

Dominic Thomas
Jan 2023  •  5 min read

Who do you trust?

To my mind we have always lived in a world of false information. Stories and myths, urban legend all exist to serve someone’s perspective. Since the days of modern ‘propaganda’, we have been warned of careless talk and the enemy around the corner. In the last few years, largely though not exclusively due to the arrival of the internet, facts and mis- or rather disinformation coexist. We have to decipher and frankly that is not as easy as it should be. Most conspiracy theories contain an atom of something that seems to be plausible, but is then expanded and extracted.

This week we have witnessed more political folly as Government attempts to reign in some of its own that have crossed the line of reason. When we see extremity we tend to regard things as ‘obvious’.

I present Richard Rufus, former Premier League defender for Charlton Athletic, indeed in 2005 he was voted “Charlton’s greatest ever defender”. Like many a sports celebrity and Premier League player, he was well remunerated. High profiles and substantial income in our current culture, come hand in hand with an expensive lifestyle and costly habits.

After a career in football, many players struggle to adapt to life outside of the spotlight and without the same financial rewards. Few are able to continue to earn anything like their player wages. Whatever the reasons, like many players, celebrities and frankly most people, Mr Rufus appears to have spent most, if not all of his income. Whatever savings he had were clearly not sufficient to support his lavish lifestyle, which he was unwilling to relinquish.

A lavish lifestyle provides the appearance of financial success, but what is visible is largely immaterial. I’m often struck by how many people have a car that costs north of £60,000 yet have very little savings; who spend on cars and holidays more than they save for their future … but I digress!

Mr Rufus turned his hand to financial scamming. Not the sort of arms-length, call centre scamming, but the up close, personal relationship, scam your family and friends type of scam. The detail of which can all be found online following the Court’s decision to find him guilty of a £15m fraud which has resulted in a seven year prison sentence. Defender turned offender.

I don’t know Mr Rufus, I have no axe to grind. He wasn’t a financial adviser and reports indicate that the process of the scam was much like the advice you might seek from a friend at the pub … or more likely gastro pub or bistro. The mechanics of the scam involved foreign currency (often the case), no legitimate regulation (also often the case) and persuasion with what the eyes see and what the ears wish to hear. “It clearly works for him, look at his lifestyle”.

The fact is that at the heart of this there are problems that are universal. Firstly, few if any of us wish to reduce our lifestyle, however you define it. Most people are not good at holding onto the money that they earn, inherit or win. Most of us are not good at discerning the cost of a lifestyle either now or in the future. It’s far easier for us to account for how we would spend an imaginary lottery win than how much it will cost us to live as we are for two, three or four decades once we are retired, or frankly what we spend each month now. We are all tempted by the illusion of get rich quick solutions, starting your own business, writing a best- selling book, setting up a social media account where the ‘likes’ are followed by pounds, or of course the next big one, cryptocurrency or whatever you fancy.

The truth is much harsher. It’s a long, slow process, full of setbacks as well as successes. As for advice from friends and family … well I don’t know them, actually scratch that, I do know some of them, you refer them to us … but suffice to say that qualified, regulated, impartial, non-judging, prudent, long-term, evidence-based, evidential advice is likely to be of greater value with no vested interest in whether you holiday in Bournemouth or the Bahamas; Charlton or Cuba.

Who do you trust?2025-01-28T09:56:36+00:00
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