I don’t remember where I heard it, learned it or read it, but a phrase that has stuck with me for a very long time is “trust is earned”. Throughout the course of a normal week, month or year I meet with various new potential clients. Sadly, many people have had a pretty bad experience of financial services, either directly themselves or through pieced together information from someone significant in their lives.
I was reminded this morning of this and how trust is something that evolves over time by keeping promises, often not the big things, but the little things – replying to a call, being clear about expectations, costs and so on.
I have a large black and white picture in the waiting area of the office. It is a still from the 1953 movie Roman Holiday. You will probably know it, starring Audrey Hepburn, Gregory Peck and Eddie Albert. As a reminder, it’s the tale of a Princess called Ann, (Hepburn) who escapes her royal duties and meets up, unwittingly with two reporters, Joe Bradley (Peck) and Irving Radovich (Albert) who know precisely who she is and have the prospect of a career-making scoop on their hands. After a night on the town (and who wouldn’t in Rome!) being a romantic comedy, the princess naturally falls for Bradley, but is he simply using his charms to get what he wants?
CAPTURE A MOMENT
The still is of the moment that the princess is now back in her familiar Royal duties greeting guests and is faced with Bradley, instantly realising that her world might be overturned depending on whether Bradley is worthy of her trust. It is a moment of realisation of what it at stake, whose interests will be served?
To my mind when financial planning is done properly, you reveal a lot about who you are. You will know that we talk about your past experiences, your hopes for the future and your present reality. Understanding your values, verbalising them along with revealing past “mistakes” is very exposing. You have to trust that I and my team will handle this with care.
So, when we get back to the office, notice the large black and white picture and remember that anything that relates to “who you are” is strictly confidential.
As an aside, the film has an interesting back story. The screenplay was written by Dalton Trumbo who was a blacklisted writer in Hollywood at the time because of the ridiculous politics of McCarthyism. The screenplay, won the Oscar in 1954 and like many other blacklisted writers, a pseudonym was used or another writer “fronted”. It wasn’t until 1992 that the Academy finally acknowledged Trumbo and with the Oscar presented posthumously to his widow. Trumbo’s story itself was made into an excellent film in 2015.
Here are the two trailers, both films available but not showing at a cinema. Trailers with 62 years between them.
You can read more articles about Pensions, Wealth Management, Retirement, Investments, Financial Planning and Estate Planning on my blog which gets updated every week. If you would like to talk to me about your personal wealth planning and how we can make you stay wealthier for longer then please get in touch by calling 08000 736 273 or email firstname.lastname@example.org
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Solomon’s Independent Financial Advisers
The Old Bakery, 2D Edna Road, Raynes Park, London, SW20 8BT