CELEBRITY ENDORSEMENTS

TODAY’S BLOG

CELEBRITY ENDORSEMENTS

If you believe much of the marketing spiel, it seems that in this life you have to become successful by becoming a celebrity. This isn’t necessarily famous, but well known within your specified field. Some call this personal branding and it’s the regular diet of entrepreneurial and self-improvement books and courses. I read a piece yesterday that resonated with me and debunked a lot of this twaddle.

It’s all Pants

What is certainly the case, is that many people will regard the opinions of others as evidence of credibility. “Celebrities” can certainly give added impetus to sales of products. Think David Beckham and underpants. It works, though I’m not sure who is kidding who when considering this particular example. I saw a video clip of a game show in which Gordon Ramsay posed a forfeit question to James Cordon “which of your endorsements have you never used?”. Forfeit taken, the money is presumably too good to forfeit with the truth.

CELEBRITY ENDORSEMENTS - SOLOMONS IFA BLOG

By Association

Many people buy or are certainly helped to buy based on the reviews or recommendations of others. That’s basically Trip Advisors entire business model, and of course most online retailers seek reviews, constantly. Hands up, we also ask clients to provide testimonials, which is much the same thing… we simply don’t shape or lead them (so they are honest).

Big Noise, Big Bucks, Big Blindspot

When it comes to investing, celebrities are now to be found endorsing all sorts of financial products that they have no real understanding of. Remember the adverts releases for the failing Equitable Life and Buzz Aldrin was promoting them in 1998? Or Anthony Hopkins promoting Big Bank Barclays, these days a task left to Simon Cowell.

Crypto – never expect good things in the Crypt

The world of financial products has become ever more complex with the rise of cryptocurrency. That specific field is full of corruption and fraud. One might say, its a bit of a jungle our there. The regulator has reported a tripling of reported fraud in cryptocurrency and foreign currency, each “investor” losing an average of £14,600. In my opinion, this will only get worse. Much worse. As more people seek easy returns to prop up the dismal interest from cash, the temptation is to try something that appears to have done well. Having a celebrity endorsement will, sadly for many, end in tears. Money talks and it walks, there are multitudes of people that will attempt to part you from yours, which is why part of my role is to act as guardian or bouncer on the door to your financial planning.

If you know someone that is contemplating a new investment that sounds too good to be true, or you suspect as much, refer them to the FCA scam smart website here. To be blunt, when it comes to investing, seeing any form of “celebrity” endorsement ought to leave you agreeing with those that make “I’m A Celebrity Get Me Out of Here”… except think.. “that’s a celebrity, get me out of here”…

Dominic Thomas
Solomons IFA

You can read more articles about Pensions, Wealth Management, Retirement, Investments, Financial Planning and Estate Planning on my blog which gets updated every week. If you would like to talk to me about your personal wealth planning and how we can make you stay wealthier for longer then please get in touch by calling 08000 736 273 or email info@solomonsifa.co.uk

GET IN TOUCH

Solomon’s Independent Financial Advisers
The Old Bakery, 2D Edna Road, Raynes Park, London, SW20 8BT

Email – info@solomonsifa.co.uk 
Call – 020 8542 8084

WHAT WE’RE ALL ABOUT

If you would like a no-nonsense one page document explaining what financial planning is all about please enter your email here.

=

GET IN TOUCH

Solomon’s Independent Financial Advisers
The Old Bakery, 2D Edna Road, Raynes Park, London, SW20 8BT

Email – info@solomonsifa.co.uk    Call – 020 8542 8084

WHAT WE’RE ALL ABOUT

If you would like a no-nonsense one page document explaining what financial planning is all about please enter your email here.

=

CELEBRITY ENDORSEMENTS2019-05-21T11:22:00+01:00

A STAR IS BORN

A Star Is Born

The latest reworking of A Star Is Born is currently showing in cinemas. The tale is familiar partly because it is simply a remake and partly because this is familiar Hollywood ground. It is difficult to not be cynical about the simple commercialism of this remake, directed by and starring Bradley Cooper and muse de jour Lady Gaga. These two are already global stars in their respective fields, so there was always a high chance of ker-ching at the box office.

There is nothing terribly wrong with the film. I had low expectations and so was relieved that it wasn’t as bad as I feared. Cooper is good as an actor, though heavy handed in direction and at 2 hours 15 it is about 45 minutes too long. If he is to repeat this role, he needs to learn the art of editing. Despite the screen time characterisation is thin – which is probably being kind. Certainly, this is yet another story about an alcoholic with money. The temporary relief of a woman to love and inspire him to better behaviour is insufficient.

Power Chord

Lady Gaga can certainly sing and this element of her performance is powerful. Watching her however, you were always conscious that this is Lady Gaga – which is not the purpose of film. Jackson Maine (Cooper) is towards the end of his country music career (really?) and drunkenly happens upon Ally (Gaga) who is performing at a drag club after her shift as a waitress. The only female to do so. He is enthralled and within 24 hours has written a song for her which they perform as a duet without any rehearsal. This from a man that is apparently nearly deaf and mainly drunk.

Instant World Fame

A video of this new encounter goes viral and Ally is immediately touring the world with Jack, from Arizona to Glastonbury. The depth and soulfulness of Ally’s songs is her appeal, yet a new English manager (Rafi Gavron) presumably a shade of Cowell, basically shapes her into a pop-tastic dancing pop-ster much like Gaga herself. The supposedly feisty Ally complies without any significant artistic difference. An almost out of body performance on Saturday Night Live which is really Gaga being Gaga. Yet this is nothing like the Ally we were all quite blown away by. Inconsistency aside, her success immediately casts Jack into the shadows where he swiftly finds substances to abuse.

The story could have moved in various directions but failed to explore the backstory of the main characters. There is no help other than the usual Betty Ford type clinic, yet nothing to get under the skin of why. We are told that alcoholism is a disease. It isn’t, it’s simply yet another way of coping with trauma.  The Hollywood problem is really one where nobody has the courage to say “no”.

Are We There Yet?

Admittedly, the story is meant to be partly about ambition, but the Vegas style marriage of a bad idea holds little to convince an audience that this is a deep connection, more one of convenience. We know and probably don’t care that much if Ally and Jack are just another 3-minute track on the playlist of life. The timeframe of the story shifts along at the pace of someone trying to fit in filming between pop tours, yet drags with the numbness of a long-haul coach ride.

We learn nothing new about fame, fortune, alcoholism or ambition, but there’s a soundtrack in it.

Dominic Thomas
Solomons IFA

You can read more articles about Pensions, Wealth Management, Retirement, Investments, Financial Planning and Estate Planning on my blog which gets updated every week. If you would like to talk to me about your personal wealth planning and how we can make you stay wealthier for longer then please get in touch by calling 08000 736 273 or email info@solomonsifa.co.uk

Email me to get in touch
A STAR IS BORN2018-10-05T14:17:15+01:00
Go to Top