Aegon, who bought Scottish Equitable in 1994 have decided to drop the Scottish Equitable name. The insurer began life in 1831. This is yet another great piece of news for printers and designers and another Scottish brand being lost. The rebranding will begin in August and probably take several months to conclude. Aegon is a Dutch company formed from a merger between AGO and Ennia in 1983 and I assume that the amalgamation brought about the unusual name.
Tennis fans will have noticed that Aegon are the main sponsors of the Queens tennis tournament that precedes Wimbledon, this year won by Andy Murray. Aegon have some very well managed UK funds and I have been a fan of Audrey Ryan who successfully runs the Ethical Equity Fund.
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