I wonder if you have seen the latest AVIVA TV advert for life assurance. For once, an insurer has not pulled any punches on the traditionally off-limits subject of death…or at least the impact of it upon a family.
Paul Whitehouse (Harry Enfield’s chum) plays the ghost of a father that has since departed, only obvious at the end of the piece. I don’t have any advantage in promoting AVIVA – its a decent advert and I reckon a pat on the back to their marketing team on this one. Not everyone has life assurance, fewer still have a Will, fewer still have an Enduring Power of Attorney… all rather important for anyone that has anyone else financially dependant upon them.
Here’s the advert. What do you think?
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