Myth 1: Green and ethical investing means a specific set of products, particularly those with negative screening.

Fact: Green and ethical investing is an investment philosophy that combines environmental and social criteria with conventional investment criteria to meeting both a client’s financial objectives and any social or environmental objectives that they may have. It is defined by use of this philosophy not by any one technique.
Many modern green and ethical investments aim to help investors to make money and make a difference in society at the same time. For example, they may use thematic investing, selecting companies offering profitable solutions to particualr social or environmental problems. Negatively screened ethical funds can be selected for those that do want to avoid profiting from certain activities but this is not the only aspect of green and ethical investing.
We are a boutique firm of financial planners. We create financial plans designed to achieve a desired lifestyle. We will craft and implement your plan that will provide you with the greatest chance of accomplishing your unique goals based upon the values that you hold. Financial products are little more than the tools to achieve your required results
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